![]() ![]() Screenshots featured are real examples of the recent bot spam we received on the TAKUMI Instagram account.)īlank Profiles - One of the most obvious bot account types and how most people would imagine a bot account to appear. Here’s our guide to help you identify bot followers and how to deep clean your Instagram profile. The industry is growing at a fast pace and bots are always advancing, making them difficult to spot. This means detective work is needed for brands that are working with influencers. It can be difficult to distinguish between these three categories. ![]() ![]() At TAKUMI we think about bot followers in three distinct categories bought (by the influencer or bought for someone else - all you need to provide is the Instagram handle), inflated through exchange schemes like pods and bots that just sit there through no voluntary action from the influencer. The platform regularly removes many accounts that violate its terms and conditions but a lot of one-off activity goes unchecked.Īn element of fraud we want to highlight is bot followers. We’ve seen Instagram making changes in a bid to combat #InstaFraud when they removed any inauthentic engagements from accounts that have used services to boost their popularity. Fraud is an industry issue which needs to be tackled head-on. Influencer fraud undermines one of the core strengths of influencer marketing as a whole - that brands can use it to tap into authentic, engaged audiences for their campaigns. Fake followers are predicted to cost advertisers $1.3 billion this year. ![]()
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